Why Posterhaste is celebrating Small Business Saturday
This weekend events will take place across the country celebrating small businesses and the role they play in the community.
The annual Small Business Saturday campaign encourages shoppers to support local traders on one of the busiest shopping weekends of the year. The entrepreneurs behind the businesses taking part in the December 2 initiative often offer deals to tempt customers to experience the range of goods on offer locally. It’s not just retailers the campaign aims to shine a light on - it’s also the independent suppliers, business services and online businesses.
Small Business Saturday is a cause close to our hearts here at Posterhaste, as we’re a small company too. The company launched five years ago in a whirlwind year for co-founders Keira and Sam Willis. The couple were married in summer 2012, development started on the site in September and Posterhaste was trading from December that year.
It was the Willis’ search for a piece of wall art for their living room that gave them the idea for the concept behind Posterhaste. While looking for a London Underground print, they came across lots of designs featuring the iconic station names but none that were able to be personalised. Their experience, coupled with a desire to be able to give others the chance to create the exact designs they wanted, led to personalised poster company Posterhaste being created.
One of the main drivers behind the business was to give the customers the chance to see what they had designed immediately with the instant preview function. Keira explains: “We wanted to give people the experience of being able to create things themselves - people like the fact they are involved in the process, that they have a relationship with the design they have created.
“They feel proud to give a loved one something they have designed especially with them in mind.”
When the company launched the products on offer included big text, journey prints, favourite things and coordinates - many more were introduced over the years. The bestselling family portraits were introduced in October 2014 and the ever-popular star maps went on sale in 2016.
Posterhaste is based in the beautiful stone town of Stamford in Lincolnshire (pictured above) but ships products all over the world, as well as boasting a dedicated US store. An integral part of the Posterhaste team is the couple’s three-year-old daughter.
Sam says: “One of the best things about running the business is being based in our hometown and having the flexibility to spend more time with our daughter. As a growing family ourselves it gives us great satisfaction to see how customers have used the designs to capture key moments, and celebrate milestones with their loved ones.”
Meet the co-founders...
Career before Posterhaste: Teaching English to secondary students in Cambridge
Favourite Posterhaste design: Family Portrait
Likes: Coffee, skiing
Career before Posterhaste: Consultancy-based design engineer
Favourite Posterhaste design: Typography Two
Likes: Cheese, snowboarding, and the satisfaction of opening a new jar (preferably Nutella)
Dislikes: Coconut chocolates